Why This Site Exists
I’ve spent most of my adult life working in technology and business – engineering roles, startups, side projects. Some worked. Many didn’t. I’ve built products, broke them, fixed them, sold ideas, abandoned others, and learned the hard way what matters and what doesn’t. Some of the harshest lessons didn’t come from failure, but from people – especially those who claimed experience and integrity – and quietly acted otherwise.
This site exists as a place to think in public, say like a journal.
Not to teach.
Not to sell.
Not to posture.
Just to write clearly about work, technology, money, systems, discipline, mistakes, and the trade-offs behind decisions that rarely fit into tweets or polished case studies.
I don’t believe in personal brands built on noise. I believe in competence, consistency, and saying fewer things – better.
Here, I’ll write about:
- building and shipping small products
- working in and around tech without romanticizing it
- career moves, risk, and regret
- systems that compound (and those that don’t)
- lessons learned from projects that failed quietly
Some posts will be technical.
Some will be reflective.
Some will be unfinished thoughts that deserve daylight.
This is not a portfolio. That lives elsewhere on this site, clearly separated. This is also not a newsletter, a funnel, or a growth experiment. If it ever becomes one, it will be because the writing earned it but definetely not because it was designed that way.
I’m writing mainly for myself, but I’m publishing because clarity improves when there’s a cost to being sloppy.
If you’re reading this and find something useful, good.
If not, that’s fine too.